Archives: success-stories

Content targeting VS Household data – boosting viewability and CTR.

Lenovo is a multinational manufacturer of personal computers, smartphones, televisions, and wearable devices. Campaign Goal Increase awareness for Lenovo gaming platforms by delivering viewability and a high CTR. The Challenge Lenovo’s agency in Poland, INIS, needed to reach the specific audience, gamers, while avoiding the more general audience it overlaps with tech enthusiasts who are not …

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Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously …

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How Vodafone reduced CPC and increased engagement for broadband subscriptions

Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal: Bring qualified visits to the Vodafone product page and meet or beat two specific KPIs: a maximum CPC price and a 1.4% CTR. Challenge: The campaign was for Vodafone’s Double Play service which is target to more price sensitive consumers. Segmenting households motivated …

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Household data takes game sales to the next level for families

Campaign Goal Drive qualified website visits and digital purchases. The Challenge Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge. The Solution Target neighborhoods with highest penetration of tech-savvy households with children. The Results Our audience data delivered these …

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AOV increase for online grocery delivery

Campaign Goal Increase AOV of orders placed via an online-grocery delivery service. The Challenge As a result of the pandemic, demand for groceries ordered online and delivered at home increased substantially, creating challenges for this online grocer’s suppliers. This online grocery decided to focus on increased basket size to grow revenue without increasing the capacity …

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Lift in Subscriptions and Movie Purchases for Video on Demand

Campaign Goal New subscriptions +1 or more movie purchases The Challenge The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies. To benefit from this change in behavior, a media company needed to promote its video-on-demand service. The Solution Our research …

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Leveling up user acquisition – 40% lift in registrations

Campaign Goal Promote a popular international multiplayer game title and drive registrations. The Challenge User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments. The Solution Tapping into our previous experience with gaming campaigns, the Digiseg target line …

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B2B / Accounting software homes in on ideal audiences resulting in leads at a lower cost

Campaign Goal Raise awareness of a new accounting software for SMEs and encourage sign-ups for a free-trial offer. The Challenge All branding campaigns require scale, which posed challenges for this client and campaign. Achieving scale requires broad targeting criteria — e.g. using keywords such as “accounting” or “corporate finance” — which would inevitably include a …

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Medical care company uses cookieless data to beat retargeting CPA

The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000 employees. It comprises 21 hospitals and 16 medical centers. Campaign Goal Broaden target audience of search engine advertising activities in order to increase conversion rates. The Challenge Acibadem Mobil, an Istanbul-based private care company that delivers a range of in-home medical services, faced …

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Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …

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Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the …

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