Vodacom brand loyalty – household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
Archives: Success Stories
Content targeting VS Household data – boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals
Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously …
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How Vodafone reduced CPC and increased engagement for broadband subscriptions
Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal: Bring qualified visits to the Vodafone product page and meet or beat two specific KPIs: a maximum CPC price and a 1.4% CTR. Challenge: The campaign was for Vodafone’s Double Play service which is target to more price sensitive consumers. Segmenting households motivated …
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Engaging home owners, VIG boosts insurance CTR
Campaign Goal Target middle and upper-income households who need homeowners insurance for a new home, or who may be open to switching insurance providers. The Challenge Vienna Insurance Group wanted to increase its homeowner insurance customer base by targeting consumers who either need homeowners insurance because they’re in the process of buying a new home …
Seeking the solar audience: Targeting drives higher CTR for green energy
Campaign Goal Branding campaign of a new, more efficient generation of solar panels. The Challenge The biggest challenge to this campaign was finding a way to focus ad spend on consumers who have an interest in solar power, a validated need to purchase solar panels and as well as the financial resources to do so. …
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Audience data delivers for restaurant deliveries
Campaign Goal Promote a weekend special: Buy one, get one free. The Challenge This restaurant chain wanted to promote its delivery service in order to increase the number of orders placed. A broad campaign was problematic for a few reasons. First, the service was restricted to high density areas, so a blanket campaign would result …
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Household data takes game sales to the next level for families
Campaign Goal Drive qualified website visits and digital purchases. The Challenge Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge. The Solution Target neighborhoods with highest penetration of tech-savvy households with children. The Results Our audience data delivered these …
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AOV increase for online grocery delivery
Campaign Goal Increase AOV of orders placed via an online-grocery delivery service. The Challenge As a result of the pandemic, demand for groceries ordered online and delivered at home increased substantially, creating challenges for this online grocer’s suppliers. This online grocery decided to focus on increased basket size to grow revenue without increasing the capacity …
Nissan seeks sign-ups for new electric model
Campaign Goal Promote preorder signup for a new electric car model. The Challenge Electric car sales in Europe surpassed those in China as consumers seek to shrink their carbon footprint and take advantage of government incentives to switch to greener models. But with a plethora of automotive brands offering electric vehicles, breaking through the noise …
School start campaign needs to lower CPA
Campaign Goal Drive qualified traffic to school supplies website; acquire new customers at as low a cost as possible The Challenge The back-to-school season is short; parents tend to shop for school supplies for their children in the weeks leading up to the start of the school year. While there are a lot of consumers …
Lift in Subscriptions and Movie Purchases for Video on Demand
Campaign Goal New subscriptions +1 or more movie purchases The Challenge The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies. To benefit from this change in behavior, a media company needed to promote its video-on-demand service. The Solution Our research …
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Home renovation website seeks visitors for brochure download
Campaign Goal Drive qualified traffic to the windows & doors section of the client’s website. The Challenge Targeting a qualified audience is a tricky matter. Most individual consumers who live in an apartment house won’t purchase new windows or doors, as the building association tends to have rules that bar individual residents from replacing these …
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Covid reopening strategy for tourism hunts higher CTR
Campaign Goal Encourage tourism to a leading European capital city after the COVID-19 lockdowns were lifted The Challenge COVID-19 brought inter-European travel to a standstill. Once Europe was able to control its outbreaks, cities across the continent began to reopen their economies, but the tourist industry remained stalled as consumers questioned whether or not it …
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Leveling up user acquisition – 40% lift in registrations
Campaign Goal Promote a popular international multiplayer game title and drive registrations. The Challenge User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments. The Solution Tapping into our previous experience with gaming campaigns, the Digiseg target line …
Leveling up user acquisition – 40% lift in registrations Read More »
B2B / Accounting software homes in on ideal audiences resulting in leads at a lower cost
Campaign Goal Raise awareness of a new accounting software for SMEs and encourage sign-ups for a free-trial offer. The Challenge All branding campaigns require scale, which posed challenges for this client and campaign. Achieving scale requires broad targeting criteria — e.g. using keywords such as “accounting” or “corporate finance” — which would inevitably include a …
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Medical care company uses cookieless data to beat retargeting CPA
The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000 employees. It comprises 21 hospitals and 16 medical centers. Campaign Goal Broaden target audience of search engine advertising activities in order to increase conversion rates. The Challenge Acibadem Mobil, an Istanbul-based private care company that delivers a range of in-home medical services, faced …
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Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …
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Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. …
Wavemaker decreases Royal Unibrew CPV by 70%
Royal Unibrew is a leading regional multi-beverage company providing strong brands to Denmark, Finland, Italy, Germany, France and the Baltics, as well as 65+ countries in the rest of the world. Campaign Goal Wavemaker, Royal Unibrew’s agency, needed to raise awareness for their alcohol-free beer brand, Vilkmerges, via a video ad campaign. Campaign success was …
Supermarket chain lowers CPA and increases conversion
The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.
Household data VS Contextual: More reach, more clicks, same CPC
Segmenting people instead of content created a significantly larger and equally qualified audience perfect to drive engagement for targeted creative.
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell’s expectations
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment products.
CTV targeting at scale increases BMW purchase intent
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the …
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