Audience Data For Measurement
Align your audience on everything digital
Measure and activate your campaign based on single-source full-reach data. This allows you to measure all points of interest on your website and in your campaign, aligning your funnel from branding to performance to conversion – from first impression to final conversion.
4. Steps to map your tunnel
Align your funnel
Digiseg aligns your audience throughout the entire funnel. We let you evaluate and execute from a singular compiled data source following through your entire campaign.
Evaluating your campaign is traditional based on panel data compiled of a 1% population representation only. Digiseg audience data includes all potential buyers in the market with no look-a-likes or extrapolation. From 1% data to 100% data. See the difference? You can evaluate and optimize your campaign from Day 1.
From Funnel to Tunnel
The Digiseg quality and purity of audiences result in much higher conversion with a more accurate and narrow upper funnel and a wider lower funnel. We pivot the sides of your funnel to an effective tunnel.
Digiseg Audience Data
Digiseg audience data for branding as well as performance builds on a much more precise upper funnel, cutting to the chase, targeting literally everyone who has a real need for your product.
Traditional Audience Data
Traditional audience data for branding builds on a brief from the marketing department with the objective to reach as many consumers as possible within the given target.
Traditional audience data for performance builds on 3rd-party cookie data tracking momentary behavior and look-a-likes by proxy.