Being cookieless means the ability to measure almost any digital event.
From website visits, button clicks, and form submissions to app installs, CTV impressions and podcasts. Wherever you have a touch point, Digiseg data can measure a profile using the same data.
This is a powerful tool to align your funnel; segment your website or app visitors and choose campaign targeting accordingly. Measure what you target and target what you measure.
Get a clear view of who was exposed to your campaign. Not a panel-based extrapolation, actual delivery.
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Digiseg aligns your audience throughout the entire funnel. We let you evaluate and execute from a singular compiled data source following through your entire campaign.
Evaluating your campaign is traditional based on panel data compiled of a 1% population representation only. Digiseg audience data includes all potential buyers in the market with no look-a-likes or extrapolation. From 1% data to 100% data. See the difference? You can evaluate and optimize your campaign from Day 1.
The Digiseg quality and purity of audiences result in much higher conversion with a more accurate and narrow upper funnel and a wider lower funnel. We pivot the sides of your funnel to an effective tunnel.
Digiseg audience data for branding as well as performance builds on a much more precise upper funnel, cutting to the chase, targeting literally everyone who has a real need for your product.
Traditional audience data for branding builds on a brief from the marketing department with the objective to reach as many consumers as possible within the given target.
Traditional audience data for performance builds on 3rd-party cookie data tracking momentary behavior and look-a-likes by proxy.
Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for