Audience Data For Measurement

Measure all your audiences everywhere

Being cookieless means the ability to measure almost any digital event. 

From Web site visits, button clicks, and form submissions to app installs, CTV impressions and podcasts. Wherever you have a touch point, Digiseg data can measure a profile using the same data.

This is a powerful tool to align your funnel; segment your website or app visitors and choose campaign targeting accordingly. Measure what you target and target what you measure.

Measurement: From Funnel to Tunnel

What you can measure with Digiseg

CTV

Get a clear view of who was exposed to your campaign. Not a panel-based extrapolation, actual delivery.´

Get the sample CTV report

Display & Video

Find out who is seeing your banners and who is watching your video.

Get the sample Display & Video report

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Other downloads

Website

Profile your visitors. Discover who completes your most valuable actions: conversions, registrations, checkouts and deposits.

Get the sample Website report

In-app

On both iOS and Android, see what audience your in-app ads is reaching.

Get the sample In-app report

Audio

 

Get the sample Audio report

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Want to Learn more?

Align your funnel

Digiseg aligns your audience throughout the entire funnel. We let you evaluate and execute from a singular compiled data source following through your entire campaign.

Evaluating your campaign is traditional based on panel data compiled of a 1% population representation only. Digiseg audience data includes all potential buyers in the market with no look-a-likes or extrapolation. From 1% data to 100% data. See the difference? You can evaluate and optimize your campaign from Day 1.

From Funnel to Tunnel

The Digiseg quality and purity of audiences result in much higher conversion with a more accurate and narrow upper funnel and a wider lower funnel. We pivot the sides of your funnel to an effective tunnel.

Digiseg Audience Data

Digiseg audience data for branding as well as performance builds on a much more precise upper funnel, cutting to the chase, targeting literally everyone who has a real need for your product.

Traditional Audience Data

Traditional audience data for branding builds on a brief from the marketing department with the objective to reach as many consumers as possible within the given target. 

Traditional audience data for performance builds on 3rd-party cookie data tracking momentary behavior and look-a-likes by proxy.

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Measure all your audiences everywhere

See how Digiseg measures your campaigns or websites against 39 core audiences.

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