Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data does not scale.
Digiseg is the solution
Scalable, stable audience data using a highly predictive identifier… the household.
Digiseg segments entire countries into 100-500 household neighborhoods then layers on data about income, life stage, car ownership and more.
Tracking free: No cookies. No UIDs. No MAIDs.
Advantages of Digiseg Audiences
Recognize up to 80% of all impressions
CTV, audio, mobile web, in-app
Segment anonymous audiences
Safari, Firefox & incognito Chrome
Truly private, no PII/personal data
Audience discovery for the post-cookie world.
Profile your most valuable events: sales, registrations, downloads. Then target those profiles using the same taxonomy. Or measure your campaigns: who is exposed, who is clicking. Optimize campaign performance and deliver reporting that has an impact.