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Why Digiseg​

Traditional audience segmentation is a challenge

Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data does not scale.

Digiseg is the solution

Scalable, stable audience data using a highly predictive identifier… the household.

Digiseg segments entire countries into 100-500 household neighborhoods then layers on data about income, life stage, car ownership and more.­

Tracking free: No cookies. No UIDs. No MAIDs.

map with household data information

Advantages of Digiseg Audiences

Scale

Recognize up to 80% of all impressions

Cross-channel

CTV, audio, mobile web, in-app

Segment anonymous audiences​

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Audience discovery for the post-cookie world.

Profile your most valuable events: sales, registrations, downloads. Then target those profiles using the same taxonomy. Or measure your campaigns: who is exposed, who is clicking. Optimize campaign performance and deliver reporting that has an impact.

Measure. Target. Optmize.

Updates from the cookie-free future

Stay up-to-date on the privacy future. Inspirational case studies, best performing audiences & the latest on tracking-free advertising.
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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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Read our latest white paper

Privacy And Efficacy - A Case For Returning To One-to-many Targeting

In cooperation with

Read it here

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for