Why Digiseg​

Traditional audience segmentation is a challenge

Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data does not scale.

Digiseg is the solution

Scalable, stable audience data using a highly predictive identifier… the household.

Digiseg segments entire countries into 100-500 household neighborhoods then layers on data about income, life stage, car ownership and more.­

Tracking free: No cookies. No UIDs. No MAIDs.

map with household data information

Advantages of Digiseg Audiences


Recognize up to 80% of all impressions


CTV, audio, mobile web, in-app

Segment anonymous audiences​

Safari, Firefox & incognito Chrome


Truly private, no PII/personal data

Audience discovery for the post-cookie world.

Profile your most valuable events: sales, registrations, downloads. Then target those profiles using the same taxonomy. Or measure your campaigns: who is exposed, who is clicking. Optimize campaign performance and deliver reporting that has an impact.

Measure. Target. Optmize.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

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We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for