Privacy Center

Cookie Policy and GDPR Compliance Information

This page provides information about:

  • How Digiseg Audience data relates to GDPR
  • How we use cookies on our website
  • How we do not use cookies on the analysis platform Digiseg Analytics –
  • The contact details of the Digiseg Data Controller, Digiseg Protection Officer as well as the purpose and legal basis for processing the data analyzed in Digiseg Analytics

This website is operated by Digiseg ApS, which is a company registered in Copenhagen, Denmark with company registration number 36987375. Registered office: Gl. Kongevej 3B, st. tv, 1610 København

Digiseg operates two websites:

  • – is a website build to showcase Digiseg and for new clients to find our contact details.
  • (incl. the domain is an analytical platform where advertisers and agencies can analyze online display campaigns, without the use of cookies and without saving Personal Identifiable Information (PII).

Digiseg Audience Data is build to uphold GDPR. We use neighborhood statistics that are free of personal data to segment the identifiers of our partners. In terms of GDPR, Digiseg is strictly a data-processor. The data that we do Control is not Personal Data and not in the scope of GDPR.

Digiseg’s analytical platform has from day one followed the principles of privacy by design:

  • We do not place cookies on the analysis platform Digiseg Analytics –
  • We do not store any data.
  • Only aggregates and statistical results are saved.

On this website –, we place cookies.

  • The cookies we use are “analytical” cookies. They allow us to recognize and count the number of visitors to our website and to see how visitors move around it. This helps us to provide visitors with a better experience and improve the way our websites work, for example by ensuring that visitors are finding what they are looking for more easily.
  • Our cookies are not used to collect information which (by itself) allows us to identify who you are

A cookie is a small file of letters and numbers that we put on your device when you browse our website.

Most web browsers allow some control of most cookies through the browser settings. For more information on this and about cookies in general, you may wish to visit For information about how to delete cookies from your mobile device, you may need to refer to your handset manual. Please be aware that restricting cookies is likely to affect your ability to use our websites effectively and may make areas of our websites inaccessible or inoperable.

Digiseg is subject to GDPR article 14: Information to be provided where personal data have not been obtained from the data subject.

Purpose of processing and legal grounds for handling personal data

The European data protection law allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we handle personal data for the purpose of marketing analysis.

The benefits that are being pursued are
Interest Examples
Segmentation analysis We have an interest in helping advertisers understand the effect of their marketing by offering consumer segmentation analysis.
Running a business We have an interest in running our business and we process infomration where nescesseray to do so.

In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.

Grounds Examples
Necessary for the performance of a conract with the relevant individual, or to take steps for entering into a contract. If you sign up for one of our products or services, it will often be necesseary for us to use your details in order for us to provide that product or service.
Necessary in order to comply with a legal obligastion.. Regulstors, goverment bodies, and courts have powers to order us to provide informartion, and like any other organisation, we sometimes have to comply with their requests.

What kind of personal data do we use?

We may collect information about your computer including your IP address, operating system, and browser type. This is for system administration and to analyze aggregate information.

Storage of personal data

Digiseg Analytics aims at not storing any personal data. The platform is designed to analyze live data flows, aggregated results are recorded and stored, without saving the inbound data.

We take the security and disclosure of personal information very seriously, and as such we will not sell, trade, rent or otherwise provide personal information sent to us via our site to any third parties.

We are mindful of the importance of upholding the security of information under our control. All data collected through our site that is stored electronically, on secure servers, and we have stringent security and confidentiality procedures covering the storage and disclosure of such information, in accordance with the current Data Protection Legislation. We endeavor to take all reasonable steps to protect the privacy of personal information.

If you have any questions regarding Digiseg’s cookie policies or processing of data in connection to Digiseg Analytics or Digiseg’s GDPR Compliance, please contact:

Digiseg’s Data Controller Søren H Dinesen:
Digiseg’s Protection Officer Kenneth Andreasen:

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