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Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

Prospecting is a challenge for performance campaigns. It can require considerable investment to reach the correct performance KPIs. Using third

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

The Challenge Reaching a luxury automotive audience online is challenging, but reaching existing owners is even more demanding. CRM data

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Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

Xaxis: Household demographics deliver lower CPL than Zip code targeting

CTV targeting at scale increases BMW purchase intent

How OMD drove both higher CTR and Viewability for HSBC

Reaching professionals for mobile data, Vodafone increased conversions 3X

Shell beats retargeting CPC and CTR by focusing on car owners

Supermarket chain lowers CPA and increases conversion

Household data VS Contextual: More reach, more clicks, same CPC

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