Success Stories

Xaxis: Household demographics deliver lower CPL than Zip code targeting

omd logo

How OMD drove both higher CTR and Viewability for HSBC

BMW logo

CTV Targeting at scale increases BMW purchase intent

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dog commercial for Bayer

Bayer: Finding dog lovers and reducing eCPC

vodafone campaign wifi icon

How Vodafone reduced CPC and increased engagement for broadband subscriptions

hsbc omd campaign birdview beautiful bridge over water
Finance & Banking

How OMD drove both higher CTR and Viewability for HSBC

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

gas station

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

BMW steering wheel

CTV targeting at scale increases BMW purchase intent


Top of the funnel targeting drives festival ticket sales

Home & Garden

BWT boosts key attention metric using cookie-free household data

hand holding smartphone

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

robot lawnmower on grass
Home & Garden

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

person typing on computer on table

Reaching professionals for mobile data, Vodafone increased conversions 3X

Lenovo computer keyboard

Content targeting VS Household data – boosting viewability and CTR.

Royal Unibrew beer in glass ad
Food & Drinks

Wavemaker decreases Royal Unibrew CPV by 70%


Vodacom brand loyalty – household data delivers engagement and ROAS.

car wash with shell logo in the corner

Shell beats retargeting CPC and CTR by focusing on car owners

feet standing on white scale
Health & Fitness

Household data VS Contextual: More reach, more clicks, same CPC

person in front of computer using visa card
Food & Drinks, Retail

Supermarket chain lowers CPA and increases conversion

doctor in uniform typing on smartphone
Health & Fitness

Medical care company uses cookieless data to beat retargeting CPA

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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