Digiseg maps digital advertising to household characteristics – at scale and free of cookies and personal data.
1. Calculate IPs
We mathematically produce all possible IP addresses in a given country. No data is collected.
2. Create maps
We then match offline data from national statistics offices with digital geolocation, building small neighborhoods of 100-500 households that share similar statistical attributes.
3. Locate IPs
Digiseg uses probabilistic geo-position to link IP addresses to neighborhood charasteristics.
4. Segment IPs
Once the households are located and bucketed into audiences, we throw away the location, leaving only IP addreses matched with household characteristics.