How we build our data

Privacy by design

Digiseg maps digital advertising to household characteristics – at scale and free of cookies and personal data.

1. Calculate IPs

We mathematically produce all possible IP addresses in a given country. No data is collected.

ip adresses in purple

2. Locate IPs

Digiseg uses probabilistic geo-position to link IP addresses to neighborhood charasteristics.

circle of devices in front of houses

3. Create maps

We then match offline data from national statistics offices with digital geolocation, building small neighborhoods of 100-500 households that share similar statistical attributes.

three maps stacked purple

4. Segment IPs

Once the households are located and bucketed into audiences, we throw away the location, leaving only IP addreses matched with household characteristics.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for