Privacy by design
Digiseg maps digital advertising to household characteristics – at scale and free of cookies and personal data.
1. Calculate IPs
We mathematically produce all possible IP addresses in a given country. No data is collected.
2. Locate IPs
Digiseg uses probabilistic geo-position to link IP addresses to neighborhood charasteristics.
3. Create maps
We then match offline data from national statistics offices with digital geolocation, building small neighborhoods of 100-500 households that share similar statistical attributes.
