Digiseg: Targeting and Measurement

Household targeting & measurement.

Target the anonymous web using data that drives outcomes: conversions, engagement & ROAS. Measure campaigns and websites more easily and cost-effectively than a panel and get actionable insights—not just nice-to-know hindsights.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

The data that powers Digiseg

Connect with Humans: Not cookies. Not content. Not devices. We segment people. The household is the primary consumer decision-making unit, our data identifies what your customers need.

No personally identifiable information, period.

Privacy is the future of digital marketing. And Digiseg has been built on privacy from day one. Our data is cookie-less. We don’t track, log, or sync user behavior.

Target and measure all devices.
All Formats.
All households.

Cookie-free means the freedom to target  any  connected device. It also means unrivalled reach. Segment all devices including CTV and Safari.

Where to find us

We are available in the buying platform of your choice.

As a result of choosing Digiseg data, we moved the HSBC campaign performance one step ahead. The increase in CTR was exactly the result we needed to achieve.

It’s rare to have a new third-party solution work as well as Digiseg.

The report matched 82% of all Wi-Fi impressions and corresponded directly with our targeting!

Digiseg data helped make this campaign a real success, delivering viewability as much as 30% better than competing  strategies and an impressive click rate

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Automotive

CTV targeting at scale increases BMW purchase intent

Consumers are increasingly turning to CTV, moving away from traditional linear viewing.

Pets

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

Prospecting is a challenge for performance campaigns. It can require considerable investment...

Automotive

Shell beats retargeting CPC and CTR by focusing on car owners

The custom Digiseg audience segment exceeded Shell's expectations

Finance & Banking, loans

Driving Engagement for Personal Loans

The Challenge Performics Romania, the agency managing Banca Comercială Română’s (BCR) personal...

Automotive

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the...

Telecommunication

Reaching professionals for mobile data, Vodafone increased conversions 3X

Vodafone used the power of household data to outperform its CPC goal.

Transforming Music Festival Advertising with Dynamic Measurement

Campaign Overview MAD About Digital (MAD), a digital marketing agency based in...

Food & Drinks

Wavemaker decreases Royal Unibrew CPV by 70%

Royal Unibrew is a leading regional multi-beverage company providing strong brands to...

Finance & Banking

How OMD drove both higher CTR and Viewability for HSBC

HSBC Turkey need to raise awareness for its new sustainable equity investment...

Telecommunication

Vodacom brand loyalty - household data delivers engagement and ROAS.

Relevant third party segments provide reach first party data lacks.

Automotive

Mercedes-Benz, anticipating the cookie apocalypse - MIXX Award winner.

The Challenge Reaching a luxury automotive audience online is challenging, but reaching...

Telecommunication

How Vodafone reduced CPC and increased engagement for broadband subscriptions

Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal:...

Telecommunication

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by...

Food & Drinks, Retail

Supermarket chain lowers CPA and increases conversion

The custom Digiseg audience segment delivered spectacular results, driving contest entries and...

Automotive, B2B

Driving B2B Success: How an Auto-Parts Supplier Reached Their Niche Audience

A B2B success story delivered by Wise Digital & Adform for an...

Home & Garden

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise...

Health & Fitness

Medical care company uses cookieless data to beat retargeting CPA

The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000...

Home & Garden

BWT boosts key attention metric using cookie-free household data

Using the versatility of cookie-free data to begin with audience discovery and...

Finance & Banking

How to scale retargeting with qualified traffic

Retargeting is one of the most effective ways to use data, but...

Publicis Unlocks Scale Without Sacrificing Performance for ČSOB

Smart targeting meets broad reach in a winning acquisition campaign. The Challenge...

Entertainment

Content targeting VS Household data - boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered...

Entertainment

Top of the funnel targeting drives festival ticket sales

Gamers 8 is a global Esports, music and game development festival.

Health & Fitness

Household data VS Contextual: More reach, more clicks, same CPC

Segmenting people instead of content created a significantly larger and equally qualified...

Pets

Bayer: Finding dog lovers and reducing eCPC

Bayer is a Life Science company with a more than 150-year history...

Household targeting & measurement.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

The data that powers Digiseg

No personally identifiable information, period.

Target and measure all devices.
All Formats.
All households.

Where to find us

We are available in the buying platform of your choice.

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Get in touch

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Household targeting & measurement.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

The data that powers Digiseg

No personally identifiable information, period.

Target and measure all devices.All Formats. All households.

Where to find us

We are available in the buying platform of your choice.

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.These are some of the stories.

Get in touch

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Target and measure all devices.
All Formats.
All households.

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.