Digiseg: Targeting and Measurement

Household targeting & measurement for the post-cookie world.

Segment the anonymous web with data that boosts engagement, increases viewability, drives conversions and delivers ROAS—without personal information.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

Target where buying decisions get made:
The Household.

Connect with Humans: Not cookies. Not content. Not devices. We segment people. Our neighborhood data identifies what your customers need.

No personally identifiable information, period.

Privacy is the future of digital marketing. But Digiseg has been tracking-free from day one. Our data is cookie-less. It is ID free. We do not track, log or sync.

Target all devices.
All Formats.
All households.

Cookie-free means the freedom to target  any  connected device. It also means unrivalled reach. Segment all devices including CTV and Safari.

Where to find us

We are available in the buying platform of your choice.

As a result of choosing Digiseg data, we moved the HSBC campaign performance one step ahead. The increase in CTR was exactly the result we needed to achieve.

It’s rare to have a new third-party solution work as well as Digiseg.

The report matched 82% of all Wi-Fi impressions and corresponded directly with our targeting!

Digiseg data helped make this campaign a real success, delivering viewability as much as 30% better than competing  strategies and an impressive click rate

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Mercedes-Benz, anticipating the cookie apocalypse - MIXX Award winner.

The Challenge Reaching a luxury automotive audience online is challenging, but reaching...

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

Prospecting is a challenge for performance campaigns. It can require considerable investment...

How OMD drove both higher CTR and Viewability for HSBC

HSBC Turkey need to raise awareness for its new sustainable equity investment...

Shell beats retargeting CPC and CTR by focusing on car owners

The custom Digiseg audience segment exceeded Shell's expectations

Bayer: Finding dog lovers and reducing eCPC

Bayer is a Life Science company with a more than 150-year history...

Medical care company uses cookieless data to beat retargeting CPA

The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000...

CTV targeting at scale increases BMW purchase intent

Consumers are increasingly turning to CTV, moving away from traditional linear viewing.

Vodacom brand loyalty - household data delivers engagement and ROAS.

Relevant third party segments provide reach first party data lacks.

Content targeting VS Household data - boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered...

Supermarket chain lowers CPA and increases conversion

The custom Digiseg audience segment delivered spectacular results, driving contest entries and...

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise...

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the...

Reaching professionals for mobile data, Vodafone increased conversions 3X

Vodafone used the power of household data to outperform its CPC goal.

How Vodafone reduced CPC and increased engagement for broadband subscriptions

Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal:...

Household data VS Contextual: More reach, more clicks, same CPC

Segmenting people instead of content created a significantly larger and equally qualified...

Top of the funnel targeting drives festival ticket sales

Gamers 8 is a global Esports, music and game development festival.

BWT boosts key attention metric using cookie-free household data

Using the versatility of cookie-free data to begin with audience discovery and...

Wavemaker decreases Royal Unibrew CPV by 70%

Royal Unibrew is a leading regional multi-beverage company providing strong brands to...

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by...

Household targeting & measurement for the post-cookie world.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

Target where buying decisions get made:
The Household.

No personally identifiable information, period.

Target all devices.
All Formats.
All households.

Where to find us

We are available in the buying platform of your choice.

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Household targeting & measurement for the post-cookie world.

OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

Target where buying decisions get made: The Household.

No personally identifiable information, period.

Target all devices.All Formats. All households.

Where to find us

We are available in the buying platform of your choice.

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.These are some of the stories.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Target where buying decisions get made:
The Household.

Target all devices.
All Formats.
All households.

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Our audience experts
will get you started