Household targeting & measurement for the post-cookie world.
Segment the anonymous web with data that boosts engagement, increases viewability, drives conversions and delivers ROAS—without personal information.
OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS
Target where buying decisions get made:
The Household.
Connect with Humans: Not cookies. Not content. Not devices. We segment people. Our neighborhood data identifies what your customers need.
No personally identifiable information, period.
Privacy is the future of digital marketing. But Digiseg has been tracking-free from day one. Our data is cookie-less. It is ID free. We do not track, log or sync.
Target all devices.
All Formats.
All households.
Cookie-free means the freedom to target any connected device. It also means unrivalled reach. Segment all devices including CTV and Safari.
As a result of choosing Digiseg data, we moved the HSBC campaign performance one step ahead. The increase in CTR was exactly the result we needed to achieve.
It’s rare to have a new third-party solution work as well as Digiseg.
The report matched 82% of all Wi-Fi impressions and corresponded directly with our targeting!
Digiseg data helped make this campaign a real success, delivering viewability as much as 30% better than competing strategies and an impressive click rate
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Where to find us
Direct Access
Add our segments to your campaigns directly in the following data Marketplaces:
Deal ID
Using another DSP? Contact us and we can have a deal ID ready in a few hours.
See how brands are succeeding with Digiseg data
Our data has been used on 1000s of campaigns across the world.
These are some of the stories.
Entertainment
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
