The supermarket chain Todis It’s the cut-price supermarket in the neighborhood, where products by lesser-known brands are sold. Here you find only pre-packaged products – with the sole exception of fresh fruit and vegetables – along with frozen foods, wine and alcoholic beverages and a limited selection of housewares.
Encourage online grocery shoppers to enter a contest to win a bike or scooter.
Prior to the pandemic, online grocery sales were enjoying a slow but steady increase. Once lockdown orders took effect, however, sales grew exponentially — as did the number of grocers wanting to get in on the game.
To attract customers to its online grocery and delivery service in an increasingly competitive sector, Todis Supermercato announced a contest for frequent shoppers: enter to win a bicycle or scooter. The supermarket chain tapped Digital Angel’s media planners to help get the word out to potential contestants and shoppers.
During COVID-19 pandemic, Digiseg observed distinct shifts in consumer behaviors, including a keen interest in online grocery services that offered home delivery. We examined which households ordered groceries most frequently, and used that insight to build an off-the-shelf grocery-shopper segment as a part our #stayathome taxonomy, which Digital Angels then used for the Todis campaign.
The audience targeted people who live in cities and suburban areas, were medium to high-level tech users, and come from the top 80% of wealthiest households.
The outcome was a textbook success through the entire funnel
131% Higher CPR
54% Lower CPA
44% Conversion Lift