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Household targeting & measurement.

Target the anonymous web using data that drives outcomes: conversions, engagement & ROAS. Measure campaigns and websites more easily and cost-effectively than a panel and get actionable insights—not just nice-to-know hindsights.

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OUR DATA HAS BEEN USED TO TARGET 100,000+ CAMPAIGNS

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The data that powers Digiseg

Connect with Humans: Not cookies. Not content. Not devices. We segment people. The household is the primary consumer decision-making unit, our data identifies what your customers need.

No personally identifiable information, period.

Privacy is the future of digital marketing. And Digiseg has been built on privacy from day one. Our data is cookie-less. We don’t track, log, or sync user behavior.

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Target and measure all devices.
All Formats.
All households.

Cookie-free means the freedom to target  any  connected device. It also means unrivalled reach. Segment all devices including CTV and Safari.

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Where to find us

We are available in the buying platform of your choice.

See all the platforms and integrations
As a result of choosing Digiseg data, we moved the HSBC campaign performance one step ahead. The increase in CTR was exactly the result we needed to achieve.
Ege Cevlek
Ege Cevlek Programmatic Executive, OMD
It’s rare to have a new third-party solution work as well as Digiseg.
Niklas Schroeter
Niklas SchroeterGroup M
The report matched 82% of all Wi-Fi impressions and corresponded directly with our targeting!
Edward Gerits
Edward GeritsSupply Chain Strategist Greenhouse
Digiseg data helped make this campaign a real success, delivering viewability as much as 30% better than competing  strategies and an impressive click rate
Sabina Smołka
Sabina SmołkaHead of Programmatic, INIS
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Learn how they did it

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.
gas station
Automotive
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the...
person typing on computer on table
Telecommunication
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.
person in front of computer using visa card
Food & Drinks, Retail
Supermarket chain lowers CPA and increases conversion
The custom Digiseg audience segment delivered spectacular results, driving contest entries and...
Royal Unibrew beer in glass ad
Food & Drinks
Wavemaker decreases Royal Unibrew CPV by 70%
Royal Unibrew is a leading regional multi-beverage company providing strong brands to...
hand holding smartphone
Telecommunication
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals
Vodafone is a leading telecommunications company in Europe and Africa, led by...
Finance & Banking
How to scale retargeting with qualified traffic
Retargeting is one of the most effective ways to use data, but...
dog commercial for Bayer
Pets
Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history...
hsbc omd campaign birdview beautiful bridge over water
Finance & Banking
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment...
car wash with shell logo in the corner
Automotive
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell's expectations
doctor in uniform typing on smartphone
Health & Fitness
Medical care company uses cookieless data to beat retargeting CPA
The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000...
Pets
Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment...
Lenovo computer keyboard
Entertainment
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered...
feet standing on white scale
Health & Fitness
Household data VS Contextual: More reach, more clicks, same CPC
Segmenting people instead of content created a significantly larger and equally qualified...
vodafone campaign wifi icon
Telecommunication
How Vodafone reduced CPC and increased engagement for broadband subscriptions
Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal:...
Telecommunication
Vodacom brand loyalty - household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
Home & Garden
BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and...
Automotive
Mercedes-Benz, anticipating the cookie apocalypse - MIXX Award winner.
The Challenge Reaching a luxury automotive audience online is challenging, but reaching...
BMW steering wheel
Automotive
CTV targeting at scale increases BMW purchase intent
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.
robot lawnmower on grass
Home & Garden
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise...
Entertainment
Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for