Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.
When Every Retailer Sells the Same TV, Compete on Audience
September 28, 2026
Technology is a holiday shopping staple. Consumer Technology Association (CTA) research found that 88% of U.S. holiday shoppers planned to buy technology products during the
The Holiday Targeting Playbook for the AI Search Era
September 15, 2026
This playbook shows holiday marketers how to find, validate and reach the audiences most likely to buy this season, using household and neighborhood data instead
It’s Campaign Season. Do You Know Your Audience, or Just Your Voter File?
September 10, 2026
Political campaigns have never had more ways to reach voters. It’s campaign season in the U.S., and $11.6 billion will be spent this cycle trying
AI Changed Search. What Should Marketers Do Next?
August 28, 2026
Google Search is changing. AI Overviews and AI Mode give people fully formed answers instead of a list of links to click through. Roughly a
El hogar como base de segmentación: Digiseg llega a México
June 9, 2026
Datos de audiencia sin cookies ni IDs, disponibles ahora en The Trade Desk, PubMatic y seis plataformas programáticas más. → Jump to English version Copenhague,
Digiseg lança operação no Brasil de audiências por domicílio, cookieless
June 8, 2026
Segmentos já disponíveis em oito plataformas programáticas, à medida que TV Conectada (CTV) e inventário cookieless aceleram. → Jump to English version Copenhague, Dinamarca —
Household Intelligence – Whitepaper
April 16, 2026
Audience Strategy Built on Real-World Data, Not Digital Tracking Table of Contents 1. The Reset: Marketing After Cookies 2. Introducing Household Intelligence 3. One Audience
Signal-First Planning: CTV Targeting vs Display Targeting
April 10, 2026
Same audience. Different constraints. Media buyers treat CTV and display as fundamentally different. CTV = premium, brand, high CPMs. Display = performance, scale, efficiency That
Signal-First Planning: Channel Labels Are a Guess. Signal Quality Isn’t.
March 26, 2026
Media plans still rely on channel labels. CTV means premium. Safari means remnant. Retail media means intent. These shortcuts shape how budgets are allocated. The
Talk to one of our experts
Fill out the form below and we will be in touch with you soon
