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Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out

We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like

And just like that we find ourselves in the middle of a destructive trade war, something the world hasn’t witnessed since the Smoot-Hawley Tariff Act

Our CCO, Andrew Furst, joined Ciarán O’Kane at the whiteboard for an episode of TraderTalk TV to talk about what’s missing in digital audience measurement—and

In this series, we’ve covered audience measurement, performance metrics, engagement signals, and business impact—each helping marketers understand how campaigns are delivered, interacted with, and converted.

In our previous posts, we explored audience measurement—ensuring your ads reach the right people—and performance metrics, which track clicks, conversions, and attribution. But measuring success

In our previous posts, we explored audience measurement—ensuring ads reach the right people—followed by performance metrics, which track clicks, conversions, and attribution. Most recently, we

In our last post, “Audience Measurement – Are Your Ads Reaching the Right People?”, we explored the often-overlooked challenge of measuring who sees your ads.

What Does Measurement Really Mean? Measurement in digital advertising is often misunderstood. Many equate it with attribution—identifying which touchpoints led to conversions—but in reality, it’s