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Well before GDPR was enacted, Digiseg identified the challenges that third-party tracking cookies created for marketers and their agencies. Our founder, Søren H. Dinesen has

As marketers all over the world prepare for the demise of cookies, many fret over what will become of their ad campaigns. The worries stem

After literally four years of Google promising it will deprecate cookies in the Chrome browser “soon” the company finally said what many have long suspected:

Criteo just released some sobering news for publishers and advertisers who hoped that Google Privacy Sandbox would provide a viable alternative to third-party cookie targeting.

The difference between success and, just “meh” in digital often comes down to data. While there are various types of data that can influence digital

Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they

The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies

B2B advertising has always posed unique challenges, and cookie deprecation will only make matters worse. These challenges begin with the nature of B2B targeting itself,