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Privacy Sandbox Is Not Working. What Are Your Alternatives?

July 5, 2024

Criteo just released some sobering news for publishers and advertisers who hoped that Google Privacy Sandbox would provide a viable alternative to third-party cookie targeting.

Intent vs. Demographics: Choose the Right Data for Your Campaign

June 27, 2024

The difference between success and, just “meh” in digital often comes down to data. While there are various types of data that can influence digital

Drive Engagement in the Post-Cookie World

March 28, 2024

Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they

Audience Measurement in the Post-Cookie World

March 20, 2024

The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies

B2B Targeting in a Post-Cookie World

March 14, 2024

B2B advertising has always posed unique challenges, and cookie deprecation will only make matters worse. These challenges begin with the nature of B2B targeting itself,

Drive the Right Traffic to Your Website

March 7, 2024

Prospecting in the post-cookie world Prospecting has always been the biggest advertising challenge. All website owners struggle with a common challenge: How to attract qualified

Audience Targeting for Brands in a Post-Cookie World

February 29, 2024

Should brand marketers mourn the loss of audience segments built using third-party cookies? On the one hand, these third-party segments were plentiful, and allowed brand

Targeting CTV Campaigns at Scale

February 16, 2024

CTV took off during the pandemic and it shows no signs of slowing down. According to ComScore’s annual State of Streaming Report, the hours of

How to Drive Conversions in a Post-Cookie World

February 14, 2024

Cookies Are Going Away, But You Still Need Conversions Now that Google has finally begun to deprecate third-party cookies, performance marketers are asking: how am

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