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Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.

How SPO Could Be Blocking Your Best Audiences

April 22, 2025

Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out

Pivot Your Data Pinpoint What’s Working

April 15, 2025

We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like

Tariffs, Tight Wallets & Wasted Impressions: A Playbook for Surviving Economic Uncertainty

April 10, 2025

And just like that we find ourselves in the middle of a destructive trade war, something the world hasn’t witnessed since the Smoot-Hawley Tariff Act

Andrew Furst on Audience Measurement

April 4, 2025

Our CCO, Andrew Furst, joined Ciarán O’Kane at the whiteboard for an episode of TraderTalk TV to talk about what’s missing in digital audience measurement—and

Brand Health: Measuring How Your Brand Is Perceived

March 27, 2025

In this series, we’ve covered audience measurement, performance metrics, engagement signals, and business impact—each helping marketers understand how campaigns are delivered, interacted with, and converted.

Engagement, Behavior & Attention: Measuring How Users Interact with Your Ads

March 25, 2025

In our previous posts, we explored audience measurement—ensuring your ads reach the right people—and performance metrics, which track clicks, conversions, and attribution. But measuring success

Business Impact: Measuring the Real Results

March 20, 2025

In our previous posts, we explored audience measurement—ensuring ads reach the right people—followed by performance metrics, which track clicks, conversions, and attribution. Most recently, we

Performance Metrics: Measuring How Well Your Campaign Is Working

March 7, 2025

In our last post, “Audience Measurement – Are Your Ads Reaching the Right People?”, we explored the often-overlooked challenge of measuring who sees your ads.

Making Sense of Measurement in Digital Advertising

March 5, 2025

What Does Measurement Really Mean? Measurement in digital advertising is often misunderstood. Many equate it with attribution—identifying which touchpoints led to conversions—but in reality, it’s

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