Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.

Drive engagement in the post-cookie world

March 28, 2024

Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they

Audience Measurement in the Post-Cookie World

March 20, 2024

The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies

B2B Targeting in a Post-Cookie World

March 14, 2024

B2B advertising has always posed unique challenges, and cookie deprecation will only make matters worse. These challenges begin with the nature of B2B targeting itself,

Get more of the right visitors to your website

March 7, 2024

Prospecting in the post-cookie world Prospecting has always been the biggest advertising challenge. All website owners struggle with a common challenge: How to attract qualified

Audience Targeting for Brands in a Post-Cookie World

February 29, 2024

Should brand marketers mourn the loss of audience segments built using third-party cookies? On the one hand, these third-party segments were plentiful, and allowed brand

Targeting CTV Campaigns at Scale

February 16, 2024

CTV took off during the pandemic and it shows no signs of slowing down. According to ComScore’s annual State of Streaming Report, the hours of

How to Drive Conversions in a Post-Cookie World

February 14, 2024

Cookies Are Going Away, But You Still Need Conversions Now that Google has finally begun to deprecate third-party cookies, performance marketers are asking: how am

The end of the third-party cookie era

January 16, 2024

On January 4, 2024, Google began phasing out support of third-party cookies in Chrome, joining Apple and Firefox in ending a tactic that has annoyed

Digiseg now in The Trade Desk

January 4, 2024

Happy 2024! We’re starting the year with exciting news. Digiseg audience data is now available in The Trade Desk. With Google removing cookies for the

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