News

Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.

Audience Targeting for Brands in a Post-Cookie World

February 29, 2024

Should brand marketers mourn the loss of audience segments built using third-party cookies? On the one hand, these third-party segments were plentiful, and allowed brand

Targeting CTV Campaigns at Scale

February 16, 2024

CTV took off during the pandemic and it shows no signs of slowing down. According to ComScore’s annual State of Streaming Report, the hours of

How to Drive Conversions in a Post-Cookie World

February 14, 2024

Cookies Are Going Away, But You Still Need Conversions Now that Google has finally begun to deprecate third-party cookies, performance marketers are asking: how am

The end of the third-party cookie era

January 16, 2024

On January 4, 2024, Google began phasing out support of third-party cookies in Chrome, joining Apple and Firefox in ending a tactic that has annoyed

Digiseg now in The Trade Desk

January 4, 2024

Happy 2024! We’re starting the year with exciting news. Digiseg audience data is now available in The Trade Desk. With Google removing cookies for the

Digiseg is one of Denmark’s fastest growing companies

November 28, 2023

We are honored to be recognized by Denmark’s leading financial daily, Børsen, as one of the country’s fastest growing companies. Learn more (in Danish) https://borsen.dk/gazelle/

Addressability and Audience in the Era of Privacy

October 20, 2023

We surveyed over 100 publishers in both Europe & North America together with AdExchanger. This white paper provides a useful snapshot of the state of

IAB MIXX Award 🎉🍾

October 17, 2023

Together with PHD Belgium, we were recognized by IAB and the Belgian Association of Marketing. We were in great company – see a list of

The Issues Facing Publishers

October 10, 2023

Søren H. Dinesen  joins ExchangeWire’s John Still for this episode of TraderTalk TV. At the whiteboard. They talk through the issues that currently facing publishers.

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