Our CEO Søren discusses the future of the open web in ExchangeWire‘s 2022 Industry review. It is easy to feel the future of the open

Losing third party cookies will only be good for our industry. But what will take their place?

This year we decided to offset our clients’ families’ carbon footprint.

Any technology being built with the goal of identifying individuals is simply recreating the exact tracking paradigm GDPR, CCPA & CPRA were created to eliminate.

The cookie is going away which means the future of measurement looks great. See how advertisers can be free not just of the cookie but of the weary panel method of audience measurement.

Cookieless data is ideal for targeting and measurement of audio campaigns.

Cookie and tracking free technology that works on all devices, media types and operating systems. Target advertising and measure audiences for campaigns and websites – now in Singapore and Hong Kong.

What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days?

What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days?

Congratulations to Görkem Muştu for delivering a 32% better eCPA and higher CTR across campaign strategies for his client Acibadem Mobil using Digiseg audiences.

What will advertising look like in the age of CTV and digital audio? Can marketers expect to see the same levels of targeting capabilities, precise measurement and attribute than they’ve been accustomed to in the desktop world?

Digiseg Audience Data Delivers 28 times higher CTR compared to the whole campaign (3,11% vs. 0,11%)
3 times lower CPC (0,23€ vs 0,79€)
3 times lower CPA (0,33€ vs 1,12€)

See how branding campaigns win by targeting actual consumer needs. No one likes to be targeted with irrelevant ads

We’ve decided to purchase carbon offsets for all of our consumption, including servers and travel, going back to August 2015 when we first launched Digiseg. This is a gift that will keep giving well into the future, benefiting our unborn grandchildren

Digiseg data delivers 79% decrease in Cost per qualitative visitor and 72% decrease in Cost per lead

Relevancy is the key to success in all brand campaigns, and household characteristics are the secret sauce you need to home in on your ideal prospects.

Digiseg data delivers Achieving CTR’s respectively of 1.88%, 2.16%, and 3.94%, Lowering CPC respectively to 0.15€, 0.13€ and 0.05€, Increasing Conversion rates respectively by 3x, 2x, 2x

Is Anonymity a Human Right? That is the question we answer in this blog post about surveillance and online tracking

Digiseg segments delivers 44% uplift in Conversion-rate, CPA decreased by 54%, 131% higher CTR’s!

For over a decade marketers built their advertising strategy around third-party cookies.

Digiseg segments delivered an impressive 220% better CTR performance comparing to retargeting line items, while eCPC turned out to be 185% lower – well done!

Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers.

The results were significant; CPC pricing was down by 45% and conversion up by 10%

The Digital Planners Playbook We recognize that Digital Planners live in a stressful world. In this 3-part blog series, we will explore the new challenges

An Article for marketers who want to ensure their brands remain relevant now and once the quarantine is lifted.

This E-book highlights the benefits of targeting the household in these Corona-times where “Home Is King”

This E-book’s main focus is to look at the benefits of public data, and update people on what private data does.

Digital Tracking in the Real World This video shows what Digital Tracking would be like if it happened in the Real World. Is that something you

We put Digiseg data to the test and looked at CTR across all campaigns in Europe using Digiseg data. The average CTR was an impressive 0.60% – well above the industry average of .09%.

Over the past decade, the digital ad-tech ecosystem has worked diligently to help marketers reach and engage their users as they went about their digital lives. The opportunity was huge — and so were the investments in the sector (in 2011, there were only 150 unique companies on the Lumascape, in 2018 there are 7,000!).

For most marketers, the visitors to their website are a complete mystery. Sure they know the IP address, page views, and length of time on-site, but who are they? Are they aspirational visitors looking at products they can’t possibly afford or are they really in the market for a high-end watch or auto? Are they families with young children or folks who live alone now that the children are grown?