Blog January 20, 2021 Home in on your Ideal Audiences Relevancy is the key to success in all brand campaigns, and household characteristics are the secret sauce you need ...
Blog Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the ...
Blog December 10, 2020 This Year’s Christmas Gift from Digiseg (2020) We’ve decided to purchase carbon offsets for all of our consumption, including servers and travel, going back to August ...
Blog December 1, 2020 Digiseg Performance Award – November Digiseg data delivers 79% decrease in Cost per qualitative visitor and 72% decrease in Cost per lead
Blog November 4, 2020 Digiseg Performance Award – October Digiseg data delivers Achieving CTR's respectively of 1.88%, 2.16%, and 3.94%, Lowering CPC respectively to 0.15€, 0.13€ and 0.05€, ...
Blog October 20, 2020 The Dystopian World of Facial Recognition Software and Cookie Tracking Is Anonymity a Human Right? That is the question we answer in this blog post about surveillance and online ...
Blog September 29, 2020 Digiseg Performance Award – September Digiseg segments delivers 44% uplift in Conversion-rate, CPA decreased by 54%, 131% higher CTR’s!
Blog September 16, 2020 The Good, the Bad and the Ugly of Eliminating Third Party Data For over a decade marketers built their advertising strategy around third-party cookies. They purchased reams of third-party data from ...
Blog August 4, 2020 Digiseg Performance Award – June The results were significant; CPC pricing was down by 45% and conversion up by 10%
Blog May 13, 2020 The Digital Planners Playbook We recognize that Digital Planners live in a stressful world. In this 3-part blog series, we will explore the ...
Blog March 27, 2020 The Digital Side Effects of Corona This E-book highlights the benefits of targeting the household in these Corona-times where “Home Is King”
Blog Public vs. Private Data Guide This E-book's main focus is to look at the benefits of public data, and update people on what private ...
Blog December 16, 2019 Digital Tracking in the Real World This video shows what Digital Tracking would be like if it happened in the Real World. Is that something ...
Blog August 26, 2019 Digiseg Data performs impressively across Europe We put Digiseg data to the test and looked at CTR across all campaigns in Europe using Digiseg data. ...
Blog July 18, 2019 GDPR -The benefits of using Digiseg audience data for marketing Over the past decade, the digital ad-tech ecosystem has worked diligently to help marketers reach and engage their users ...
Blog June 26, 2019 Digiseg Google Analytics Integration For most marketers, the visitors to their website are a complete mystery. Sure they know the IP address, page ...
Blog January 20, 2021 Home in on your Ideal Audiences Relevancy is the key to success in all brand campaigns, and household characteristics are the secret sauce you need ...
Blog Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the ...
Blog December 10, 2020 This Year’s Christmas Gift from Digiseg (2020) We’ve decided to purchase carbon offsets for all of our consumption, including servers and travel, going back to August ...
