Losing third party cookies will only be good for our industry. But what will take their place?
The cookie is going away which means the future of measurement looks great. See how advertisers can be free not just of the cookie but of the weary panel method of audience measurement.
Cookieless data is ideal for targeting and measurement of audio campaigns.
Cookie and tracking free technology that works on all devices, media types and operating systems. Target advertising and measure audiences for campaigns and websites – now in Singapore and Hong Kong.
What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days?
What will advertising look like in the age of CTV and digital audio? Can marketers expect to see the same levels of targeting capabilities, precise measurement and attribute than they’ve been accustomed to in the desktop world?
We’ve decided to purchase carbon offsets for all of our consumption, including servers and travel, going back to August 2015 when we first launched Digiseg. This is a gift that will keep giving well into the future, benefiting our unborn grandchildren
Is Anonymity a Human Right? That is the question we answer in this blog post about surveillance and online tracking
For over a decade marketers built their advertising strategy around third-party cookies.
Over the past decade, the digital ad-tech ecosystem has worked diligently to help marketers reach and engage their users as they went about their digital lives. The opportunity was huge — and so were the investments in the sector (in 2011, there were only 150 unique companies on the Lumascape, in 2018 there are 7,000!).
For most marketers, the visitors to their website are a complete mystery. Sure they know the IP address, page views, and length of time on-site, but who are they? Are they aspirational visitors looking at products they can’t possibly afford or are they really in the market for a high-end watch or auto? Are they families with young children or folks who live alone now that the children are grown?