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Privacy Sandbox Is Not Working. What Are Your Alternatives?
July 5, 2024
Criteo just released some sobering news for publishers and advertisers who hoped that Google Privacy Sandbox would provide a viable alternative to third-party cookie targeting.
Intent vs. Demographics: Choose the Right Data for Your Campaign
June 27, 2024
The difference between success and, just “meh” in digital often comes down to data. While there are various types of data that can influence digital
Drive Engagement in the Post-Cookie World
March 28, 2024
Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they
Audience Measurement in the Post-Cookie World
March 20, 2024
The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies
B2B Targeting in a Post-Cookie World
March 14, 2024
B2B advertising has always posed unique challenges, and cookie deprecation will only make matters worse. These challenges begin with the nature of B2B targeting itself,
Drive the Right Traffic to Your Website
March 7, 2024
Prospecting in the post-cookie world Prospecting has always been the biggest advertising challenge. All website owners struggle with a common challenge: How to attract qualified
Audience Targeting for Brands in a Post-Cookie World
February 29, 2024
Should brand marketers mourn the loss of audience segments built using third-party cookies? On the one hand, these third-party segments were plentiful, and allowed brand
Targeting CTV Campaigns at Scale
February 16, 2024
CTV took off during the pandemic and it shows no signs of slowing down. According to ComScore’s annual State of Streaming Report, the hours of
How to Drive Conversions in a Post-Cookie World
February 14, 2024
Cookies Are Going Away, But You Still Need Conversions Now that Google has finally begun to deprecate third-party cookies, performance marketers are asking: how am