Blog September 29, 2020 Digiseg Performance Award – September Digiseg segments delivered an impressive 44% uplift in Conversion-rate, CPA decreased by 54% and 131% higher CTR’s well done!
Blog September 16, 2020 The Good, the Bad and the Ugly of Eliminating Third-Party Cookies For over a decade marketers built their advertising strategy around third-party cookies. They purchased reams of third-party data from ...
Blog August 25, 2020 Digiseg Performance Award – August Digiseg segments delivered an impressive 220% better CTR performance comparing to retargeting line items, while eCPC turned out to ...
Blog August 4, 2020 Digiseg Performance Award – June The results were significant; CPC pricing was down by 45% and conversion up by 10%
Blog May 13, 2020 The Digital Planners Playbook We recognize that Digital Planners live in a stressful world. In this 3-part blog series, we will explore the ...
Blog March 27, 2020 The Digital Side Effects of Corona This E-book highlights the benefits of targeting the household in these Corona-times where “Home Is King”
Blog Public vs. Private Data Guide This E-book's main focus is to look at the benefits of public data, and update people on what private ...
Blog December 16, 2019 Digital Tracking in the Real World We have made a video, that shows how the digital tracking would be like if it happened in the ...
Blog August 26, 2019 Digiseg Data performs impressively across Europe We put Digiseg data to the test and looked at CTR across all campaigns in Europe using Digiseg data. ...
Blog July 18, 2019 GDPR -The benefits of using Digiseg audience data for marketing Over the past decade, the digital ad-tech ecosystem has worked diligently to help marketers reach and engage their users ...
Blog September 29, 2020 Digiseg Performance Award – September Digiseg segments delivered an impressive 44% uplift in Conversion-rate, CPA decreased by 54% and 131% higher CTR’s well done!
Blog September 16, 2020 The Good, the Bad and the Ugly of Eliminating Third-Party Cookies For over a decade marketers built their advertising strategy around third-party cookies. They purchased reams of third-party data from ...
Blog August 25, 2020 Digiseg Performance Award – August Digiseg segments delivered an impressive 220% better CTR performance comparing to retargeting line items, while eCPC turned out to ...
