Lift in Subscriptions and Movie Purchases for Video on Demand

13%

Lift in Subscriptions

0.47%

CTR

29%

Lift in single movie rentals

Campaign Goal

New subscriptions +1 or more movie purchases

The Challenge

The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies.

To benefit from this change in behavior, a media company needed to promote its video-on-demand service.

The Solution

Our research revealed that VOD is preferred by younger, more tech-savvy audiences who live in urban areas. Because there is a cost to watch each movie, affluent households were key targets.

The Results

The outcome was a textbook success through the entire funnel
CTR 0.47%
13% Lift in Subscriptions
29% Lift in single movie rentals

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