Results & Strategies: Viewability

Content targeting VS Household data – boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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