BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and then to target the same audiences.
Content targeting VS Household data – boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment products.