Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.
The Challenge Reaching a luxury automotive audience online is challenging, but reaching existing owners is even more demanding. CRM data cannot easily be used. Contextual targeting for luxury autos risks wastage, getting enthusiasts without the financial means to purchase. And qualitative offline data is challenging to activate for a digital campaign. PHD faced this challenge […]
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media […]
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell’s expectations
CTV targeting at scale increases BMW purchase intent
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.