Content targeting VS Household data – boosting viewability and CTR.
Lenovo is a multinational manufacturer of personal computers, smartphones, televisions, and wearable devices. Campaign Goal Increase awareness for Lenovo gaming platforms by delivering viewability and a high CTR. The Challenge Lenovo’s agency in Poland, INIS, needed to reach the specific audience, gamers, while avoiding the more general audience it overlaps with tech enthusiasts who are not …
Content targeting VS Household data – boosting viewability and CTR. Read More »