Results & Strategies: Engagement

Content targeting VS Household data – boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …

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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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