BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and then to target the same audiences.
Results & Strategies: Engagement
Content targeting VS Household data – boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …
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Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. …
Wavemaker decreases Royal Unibrew CPV by 70%
Royal Unibrew is a leading regional multi-beverage company providing strong brands to Denmark, Finland, Italy, Germany, France and the Baltics, as well as 65+ countries in the rest of the world. Campaign Goal Wavemaker, Royal Unibrew’s agency, needed to raise awareness for their alcohol-free beer brand, Vilkmerges, via a video ad campaign. Campaign success was …
Supermarket chain lowers CPA and increases conversion
The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.
Household data VS Contextual: More reach, more clicks, same CPC
Segmenting people instead of content created a significantly larger and equally qualified audience perfect to drive engagement for targeted creative.
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.
CTV targeting at scale increases BMW purchase intent
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.