Engagement Archives

Content targeting VS Household data – boosting viewability and CTR.

Lenovo is a multinational manufacturer of personal computers, smartphones, televisions, and wearable devices. Campaign Goal Increase awareness for Lenovo gaming platforms by delivering viewability and a high CTR. The Challenge Lenovo’s agency in Poland, INIS, needed to reach the specific audience, gamers, while avoiding the more general audience it overlaps with tech enthusiasts who are not …

Content targeting VS Household data – boosting viewability and CTR. Read More »

Engaging home owners, VIG boosts insurance CTR

Campaign Goal Target middle and upper-income households who need homeowners insurance for a new home, or who may be open to switching insurance providers. The Challenge Vienna Insurance Group wanted to increase its homeowner insurance customer base by targeting consumers who either need homeowners insurance because they’re in the process of buying a new home …

Engaging home owners, VIG boosts insurance CTR Read More »

Seeking the solar audience: Targeting drives higher CTR for green energy

Campaign Goal Branding campaign of a new, more efficient generation of solar panels. The Challenge The biggest challenge to this campaign was finding a way to focus ad spend on consumers who have an interest in solar power, a validated need to purchase solar panels and as well as the financial resources to do so. …

Seeking the solar audience: Targeting drives higher CTR for green energy Read More »

Audience data delivers for restaurant deliveries

Campaign Goal Promote a weekend special: Buy one, get one free. The Challenge This restaurant chain wanted to promote its delivery service in order to increase the number of orders placed. A broad campaign was problematic for a few reasons. First, the service was restricted to high density areas, so a blanket campaign would result …

Audience data delivers for restaurant deliveries Read More »

Nissan seeks sign-ups for new electric model

Campaign Goal Promote preorder signup for a new electric car model. The Challenge Electric car sales in Europe surpassed those in China as consumers seek to shrink their carbon footprint and take advantage of government incentives to switch to greener models. But with a plethora of automotive brands offering electric vehicles, breaking through the noise …

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Covid reopening strategy for tourism hunts higher CTR

Campaign Goal Encourage tourism to a leading European capital city after the COVID-19 lockdowns were lifted The Challenge COVID-19 brought inter-European travel to a standstill. Once Europe was able to control its outbreaks, cities across the continent began to reopen their economies, but the tourist industry remained stalled as consumers questioned whether or not it …

Covid reopening strategy for tourism hunts higher CTR Read More »

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand Read More »

Bayer: Finding dog lovers and reducing eCPC

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. …

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Wavemaker decreases Royal Unibrew CPV by 70%

Royal Unibrew is a leading regional multi-beverage company providing strong brands to Denmark, Finland, Italy, Germany, France and the Baltics, as well as 65+ countries in the rest of the world. Campaign Goal Wavemaker, Royal Unibrew’s agency, needed to raise awareness for their alcohol-free beer brand, Vilkmerges, via a video ad campaign. Campaign success was …

Wavemaker decreases Royal Unibrew CPV by 70% Read More »

Results & Strategies: Engagement

Content targeting VS Household data – boosting viewability and CTR.

Engaging home owners, VIG boosts insurance CTR

Seeking the solar audience: Targeting drives higher CTR for green energy

Audience data delivers for restaurant deliveries

Nissan seeks sign-ups for new electric model

Covid reopening strategy for tourism hunts higher CTR

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

Bayer: Finding dog lovers and reducing eCPC

Wavemaker decreases Royal Unibrew CPV by 70%

Supermarket chain lowers CPA and increases conversion

Household data VS Contextual: More reach, more clicks, same CPC

Reaching professionals for mobile data, Vodafone increased conversions 3X

CTV targeting at scale increases BMW purchase intent

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