Results & Strategies: Engagement

Content targeting VS Household data – boosting viewability and CTR.

Lenovo is a multinational manufacturer of personal computers, smartphones, televisions, and wearable devices. Campaign Goal Increase awareness for Lenovo gaming platforms by delivering viewability and a high CTR. The Challenge Lenovo’s agency in Poland, INIS, needed to reach the specific audience, gamers, while avoiding the more general audience it overlaps with tech enthusiasts who are not …

Content targeting VS Household data – boosting viewability and CTR. Read More »

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …

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