Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
Campaign Goal Target middle and upper-income households who need homeowners insurance for a new home, or who may be open to switching insurance providers. The Challenge Vienna Insurance Group wanted to increase its homeowner insurance customer base by targeting consumers who either need homeowners insurance because they’re in the process of buying a new home …
Campaign Goal Branding campaign of a new, more efficient generation of solar panels. The Challenge The biggest challenge to this campaign was finding a way to focus ad spend on consumers who have an interest in solar power, a validated need to purchase solar panels and as well as the financial resources to do so. …
Seeking the solar audience: Targeting drives higher CTR for green energy Read More »
Campaign Goal Promote a weekend special: Buy one, get one free. The Challenge This restaurant chain wanted to promote its delivery service in order to increase the number of orders placed. A broad campaign was problematic for a few reasons. First, the service was restricted to high density areas, so a blanket campaign would result …
Audience data delivers for restaurant deliveries Read More »
Campaign Goal Promote preorder signup for a new electric car model. The Challenge Electric car sales in Europe surpassed those in China as consumers seek to shrink their carbon footprint and take advantage of government incentives to switch to greener models. But with a plethora of automotive brands offering electric vehicles, breaking through the noise …
Campaign Goal Encourage tourism to a leading European capital city after the COVID-19 lockdowns were lifted The Challenge COVID-19 brought inter-European travel to a standstill. Once Europe was able to control its outbreaks, cities across the continent began to reopen their economies, but the tourist industry remained stalled as consumers questioned whether or not it …
Covid reopening strategy for tourism hunts higher CTR Read More »
SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media …
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand Read More »
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. …
Royal Unibrew is a leading regional multi-beverage company providing strong brands to Denmark, Finland, Italy, Germany, France and the Baltics, as well as 65+ countries in the rest of the world. Campaign Goal Wavemaker, Royal Unibrew’s agency, needed to raise awareness for their alcohol-free beer brand, Vilkmerges, via a video ad campaign. Campaign success was …
The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.
Segmenting people instead of content created a significantly larger and equally qualified audience perfect to drive engagement for targeted creative.
Vodafone used the power of household data to outperform its CPC goal.
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.