Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.
The Challenge Reaching a luxury automotive audience online is challenging, but reaching existing owners is even more demanding. CRM data cannot easily be used. Contextual targeting for luxury autos risks wastage, getting enthusiasts without the financial means to purchase. And qualitative offline data is challenging to activate for a digital campaign. PHD faced this challenge […]
Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment to reach the correct performance KPIs. Using third party data that combines both scale and precision can deliver better KPIs faster than relying on optimization algorithms.
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals
Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously […]
Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. […]
Supermarket chain lowers CPA and increases conversion
The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.
CTV targeting at scale increases BMW purchase intent
Consumers are increasingly turning to CTV, moving away from traditional linear viewing.
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the […]