Conversion Archives

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously …

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Bayer: Finding dog lovers and reducing eCPC

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. …

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Supermarket chain lowers CPA and increases conversion

The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.

Reaching professionals for mobile data, Vodafone increased conversions 3X

Vodafone used the power of household data to outperform its CPC goal.

CTV targeting at scale increases BMW purchase intent

Consumers are increasingly turning to CTV, moving away from traditional linear viewing.

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the …

Xaxis: Household demographics deliver lower CPL than Zip code targeting Read More »

Results & Strategies: Conversion

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Bayer: Finding dog lovers and reducing eCPC

Supermarket chain lowers CPA and increases conversion

Reaching professionals for mobile data, Vodafone increased conversions 3X

CTV targeting at scale increases BMW purchase intent

Xaxis: Household demographics deliver lower CPL than Zip code targeting

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