Conversion Archives

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

The Challenge Reaching a luxury automotive audience online is challenging, but reaching existing owners is even more demanding. CRM data cannot easily be used. Contextual targeting for luxury autos risks wastage, getting enthusiasts without the financial means to purchase. And qualitative offline data is challenging to activate for a digital campaign. PHD faced this challenge […]

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner. Read More »

Top of the funnel targeting drives festival ticket sales

Digiseg

Gamers 8 is a global Esports, music and game development festival.

Top of the funnel targeting drives festival ticket sales Read More »

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

Digiseg

Prospecting is a challenge for performance campaigns. It can require considerable investment to reach the correct performance KPIs. Using third party data that combines both scale and precision can deliver better KPIs faster than relying on optimization algorithms.

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR Read More »

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Digiseg

Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals Read More »

Bayer: Finding dog lovers and reducing eCPC

Digiseg

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level.

Bayer: Finding dog lovers and reducing eCPC Read More »

person in front of computer using visa card

Supermarket chain lowers CPA and increases conversion

Digiseg

The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.

Supermarket chain lowers CPA and increases conversion Read More »

Reaching professionals for mobile data, Vodafone increased conversions 3X

Digiseg

Vodafone used the power of household data to outperform its CPC goal.

Reaching professionals for mobile data, Vodafone increased conversions 3X Read More »

CTV targeting at scale increases BMW purchase intent

Digiseg

Consumers are increasingly turning to CTV, moving away from traditional linear viewing.

CTV targeting at scale increases BMW purchase intent Read More »

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Digiseg

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the

Xaxis: Household demographics deliver lower CPL than Zip code targeting Read More »

Conversion

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

Top of the funnel targeting drives festival ticket sales

Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Bayer: Finding dog lovers and reducing eCPC

Supermarket chain lowers CPA and increases conversion

Reaching professionals for mobile data, Vodafone increased conversions 3X

CTV targeting at scale increases BMW purchase intent

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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Conversion

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts will get you started

Book an intro meeting

Talk to one of our experts

Fill out the form below and we will be in touch with you soon

Let us know what platform is missing

Our audience experts
will get you started