Results & Strategies: Conversion

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously …

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Household data takes game sales to the next level for families

Campaign Goal Drive qualified website visits and digital purchases. The Challenge Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge. The Solution Target neighborhoods with highest penetration of tech-savvy households with children. The Results Our audience data delivered these …

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Lift in Subscriptions and Movie Purchases for Video on Demand

Campaign Goal New subscriptions +1 or more movie purchases The Challenge The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies. To benefit from this change in behavior, a media company needed to promote its video-on-demand service. The Solution Our research …

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Leveling up user acquisition – 40% lift in registrations

Campaign Goal Promote a popular international multiplayer game title and drive registrations. The Challenge User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments. The Solution Tapping into our previous experience with gaming campaigns, the Digiseg target line …

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B2B / Accounting software homes in on ideal audiences resulting in leads at a lower cost

Campaign Goal Raise awareness of a new accounting software for SMEs and encourage sign-ups for a free-trial offer. The Challenge All branding campaigns require scale, which posed challenges for this client and campaign. Achieving scale requires broad targeting criteria — e.g. using keywords such as “accounting” or “corporate finance” — which would inevitably include a …

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Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the …

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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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