Søren H. Dinesen on Measurement in a Cookie-Free World

Published October 13, 2022

Søren H. Dinesen on Measurement in a Cookie-Free World

Play Video

In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

Tune in to hear more, as Dinesen and Rowntree discuss:

– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Household data VS Contextual: More reach, more clicks, same CPC

Segmenting people instead of content created a significantly larger and equally qualified...

BWT boosts key attention metric using cookie-free household data

Using the versatility of cookie-free data to begin with audience discovery and...

Supermarket chain lowers CPA and increases conversion

The custom Digiseg audience segment delivered spectacular results, driving contest entries and...

Content targeting VS Household data - boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered...

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise...

CTV targeting at scale increases BMW purchase intent

Consumers are increasingly turning to CTV, moving away from traditional linear viewing.

How Vodafone reduced CPC and increased engagement for broadband subscriptions

Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal:...

Medical care company uses cookieless data to beat retargeting CPA

The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000...

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by...

Vodacom brand loyalty - household data delivers engagement and ROAS.

Relevant third party segments provide reach first party data lacks.

Søren H. Dinesen on Measurement in a Cookie-Free World

Published October 13, 2022

Søren H. Dinesen on Measurement in a Cookie-Free World

See how brands are succeeding with Digiseg data

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing