Søren H. Dinesen on Measurement in a Cookie-Free World

CEO man with glasses standing in front whiteboard

Published October 13, 2022

Søren H. Dinesen on Measurement in a Cookie-Free World

Play Video

In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

Tune in to hear more, as Dinesen and Rowntree discuss:

– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Royal Unibrew beer in glass ad
Food & Drinks
Wavemaker decreases Royal Unibrew CPV by 70%
Royal Unibrew is a leading regional multi-beverage company providing strong brands to...
dog commercial for Bayer
Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history...
Home & Garden
BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and...
Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment...
gas station
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the...
robot lawnmower on grass
Home & Garden
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise...
Lenovo computer keyboard
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered...
Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
Vodacom brand loyalty - household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
car wash with shell logo in the corner
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell's expectations

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for