Søren H. Dinesen on Measurement in a Cookie-Free World
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In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.
Tune in to hear more, as Dinesen and Rowntree discuss:
– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future
See how brands are succeeding with Digiseg data
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Entertainment
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.
