Søren H. Dinesen on Measurement in a Cookie-Free World

CEO man with glasses standing in front whiteboard

Published October 13, 2022

Søren H. Dinesen on Measurement in a Cookie-Free World

Play Video
Facebook
Twitter
LinkedIn

In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

Tune in to hear more, as Dinesen and Rowntree discuss:

– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future

See how brands are succeeding with Digiseg data

Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

vodafone campaign wifi icon
Telecommunication
How Vodafone reduced CPC and increased engagement for broadband subscriptions
Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal:...
hsbc omd campaign birdview beautiful bridge over water
Finance & Banking
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment...
Telecommunication
Vodacom brand loyalty - household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
doctor in uniform typing on smartphone
Health & Fitness
Medical care company uses cookieless data to beat retargeting CPA
The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000...
person typing on computer on table
Telecommunication
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.
gas station
Automotive
Higher completion rate, cheaper CPV and lower bounce rate for gas station brand
SUNPET Sunpet is a service station brand of Opet, one of the...
car wash with shell logo in the corner
Automotive
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell's expectations
Home & Garden
BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and...
Lenovo computer keyboard
Entertainment
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered...
Pets
Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment...

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for