Søren H. Dinesen on Measurement in a Cookie-Free World
Play Video
Facebook
Twitter
LinkedIn
In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.
Tune in to hear more, as Dinesen and Rowntree discuss:
– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future
See how brands are succeeding with Digiseg data
Our data has been used on 1000s of campaigns across the world.
These are some of the stories.

Entertainment
Content targeting VS Household data - boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.