Søren H. Dinesen on Measurement in a Cookie-Free World

Søren H. Dinesen on Measurement in a Cookie-Free World

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In this latest TraderTalk TV from Exhangewire, our very own CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

Tune in to hear more, as Dinesen and Rowntree discuss:

– How panel-based data can be defined and identified
– The pros and cons of panel-based data and its alternatives
– The different factors to consider when defining cookie-free measurement solutions
– How Digiseg is offering a measurement alternative fit for the cookie-less future

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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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