How to scale retargeting with qualified traffic
Retargeting is one of the most effective ways to use data, but scaling it can be tough. Expanding a retargeting segment with qualified traffic is often both challenging and costly. Digital Angels tackled this for Cofidis, a financial services leader, growing their retargeting pool while maintaining high visitor quality.
Vodacom brand loyalty – household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
Medical care company uses cookieless data to beat retargeting CPA
The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000 employees. It comprises 21 hospitals and 16 medical centers. Campaign Goal Broaden target audience of search engine advertising activities in order to increase conversion rates. The Challenge Acibadem Mobil, an Istanbul-based private care company that delivers a range of in-home medical services, faced […]
Shell beats retargeting CPC and CTR by focusing on car owners
The custom Digiseg audience segment exceeded Shell’s expectations
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment products.