Vodacom brand loyalty – household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
Verticals: Telecommunication
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals
Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously …
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals Read More »
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.