Relevant third party segments provide reach first party data lacks.
Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously
Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal: Bring qualified visits to the Vodafone product page and meet or beat two specific KPIs: a maximum CPC price and a 1.4% CTR. Challenge: The campaign was for Vodafone’s Double Play service which is target to more price sensitive consumers. Segmenting households motivated
Vodafone used the power of household data to outperform its CPC goal.