Vodacom brand loyalty – household data delivers engagement and ROAS.
Relevant third party segments provide reach first party data lacks.
Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals
Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously […]
How Vodafone reduced CPC and increased engagement for broadband subscriptions
Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal: Bring qualified visits to the Vodafone product page and meet or beat two specific KPIs: a maximum CPC price and a 1.4% CTR. Challenge: The campaign was for Vodafone’s Double Play service which is target to more price sensitive consumers. Segmenting households motivated […]
Reaching professionals for mobile data, Vodafone increased conversions 3X
Vodafone used the power of household data to outperform its CPC goal.