Prospecting Quality Drives Performance
Campaign Challenge A leading self-storage provider in Switzerland operates in a concentrated and competitive market with a few dominant players. To continue growing, especially in areas with newly opened storage facilities, the company needed to reach potential customers who were both new to the brand and likely to convert. The brand couldn’t afford to flood […]
BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and then to target the same audiences.
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the […]