Campaign Challenge
A leading self-storage provider in Switzerland operates in a concentrated and competitive market with a few dominant players. To continue growing, especially in areas with newly opened storage facilities, the company needed to reach potential customers who were both new to the brand and likely to convert.
The brand couldn’t afford to flood its retargeting pool with low-quality visitors. Success depended on bringing in highly qualified users from the outset, ensuring that both prospecting and retargeting spend worked toward the same goal: more conversions.
Campaign Goal / KPI
Primary KPI
- Drive subscriptions for self-storage units through increased, qualified website traffic
Secondary KPIs
- Build brand awareness in newly launched Swiss locations
- Improve retargeting effectiveness by expanding the pool of high-intent visitors
The Solution
Digital agency Drop8 led a two-part digital strategy that combined precision prospecting with high-efficiency retargeting.
Working with Digiseg, Drop8 began by profiling the company’s existing website visitors using Digiseg’s Insights Platform. This analysis revealed a set of key household traits—such as renters, apartment dwellers, and households in transition—that strongly correlated with existing customers.
These insights guided the targeting strategy. Drop8 activated Digiseg audience segments based on those traits and delivered them across a curated allowlist of premium publishers. This ensured not just broad reach, but high-quality impressions aligned with brand values and campaign goals.
This prospecting strategy had a specific goal: bring qualified new users into the funnel. These users were then targeted in the second phase of the campaign through retargeting, which became more efficient by focusing on relevant, conversion-ready visitors.
By combining real-world audience data with controlled media placement, Drop8 and Digiseg delivered a full-funnel strategy that scaled performance without sacrificing quality.
Results
The campaign delivered strong results—boosting traffic, improving targeting precision, and setting new sales records.
- At 0.16%, Digiseg segments achieved nearly double the CTR of the overall campaign average, highlighting strong engagement from well-matched audiences
- 50% increase in total monthly site visitors, setting a new all-time traffic record
- Highest monthly sales in company history
Key Takeaways
- Digiseg segments played a key role in attracting qualified traffic, which converted at higher rates
- The quality of new visitors improved retargeting effectiveness, ensuring media budget was focused on users more likely to subscribe