Medical care company uses cookieless data to beat retargeting CPA
The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000 employees. It comprises 21 hospitals and 16 medical centers. Campaign Goal Broaden target audience of search engine advertising activities in order to increase conversion rates. The Challenge Acibadem Mobil, an Istanbul-based private care company that delivers a range of in-home medical services, faced […]
Household data VS Contextual: More reach, more clicks, same CPC
Segmenting people instead of content created a significantly larger and equally qualified audience perfect to drive engagement for targeted creative.