Verticals: Entertainment

Content targeting VS Household data – boosting viewability and CTR.

Lenovo is a multinational manufacturer of personal computers, smartphones, televisions, and wearable devices. Campaign Goal Increase awareness for Lenovo gaming platforms by delivering viewability and a high CTR. The Challenge Lenovo’s agency in Poland, INIS, needed to reach the specific audience, gamers, while avoiding the more general audience it overlaps with tech enthusiasts who are not …

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Household data takes game sales to the next level for families

Campaign Goal Drive qualified website visits and digital purchases. The Challenge Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge. The Solution Target neighborhoods with highest penetration of tech-savvy households with children. The Results Our audience data delivered these …

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Lift in Subscriptions and Movie Purchases for Video on Demand

Campaign Goal New subscriptions +1 or more movie purchases The Challenge The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies. To benefit from this change in behavior, a media company needed to promote its video-on-demand service. The Solution Our research …

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Leveling up user acquisition – 40% lift in registrations

Campaign Goal Promote a popular international multiplayer game title and drive registrations. The Challenge User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments. The Solution Tapping into our previous experience with gaming campaigns, the Digiseg target line …

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