Verticals: Entertainment

Content targeting VS Household data – boosting viewability and CTR.

Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.

Household data takes game sales to the next level for families

Campaign Goal Drive qualified website visits and digital purchases. The Challenge Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge. The Solution Target neighborhoods with highest penetration of tech-savvy households with children. The Results Our audience data delivered these …

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Lift in Subscriptions and Movie Purchases for Video on Demand

Campaign Goal New subscriptions +1 or more movie purchases The Challenge The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies. To benefit from this change in behavior, a media company needed to promote its video-on-demand service. The Solution Our research …

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Leveling up user acquisition – 40% lift in registrations

Campaign Goal Promote a popular international multiplayer game title and drive registrations. The Challenge User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments. The Solution Tapping into our previous experience with gaming campaigns, the Digiseg target line …

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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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