Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
Content targeting VS Household data – boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.