OMG helps Skylink Unlock New Growth with High-tech Household Targeting
When performance began to plateau, OMG didn’t just optimize — they rethought the audience strategy. By turning to real-world household data, they uncovered a high-potential segment that had been under-represented. What followed was a smart, privacy-safe campaign that combined insight and activation — and delivered measurable results. The Challenge After years of running successful programmatic […]
Transforming Music Festival Advertising with Dynamic Measurement
Campaign Overview MAD About Digital (MAD), a digital marketing agency based in Cluj-Napoca, teamed up with the award-winning Electric Castle music festival to increase ticket sales through an ambitious, multi-faceted advertising strategy. Central to this strategy was the use of Digiseg’s innovative audience measurement solution, which allowed them to profile and track changes in Electric […]
Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
Content targeting VS Household data – boosting viewability and CTR.
Combining the power of household targeting with a highly relevant allow-list delivered a very successful campaign. Line items using Digiseg’s gaming segments significantly outperformed both the allow-list and the other third-party targeting strategies: better viewability, higher CTR and lower CPC.