Campaign Goal
Drive qualified website visits and digital purchases.
The Challenge
Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge.
The Solution
Target neighborhoods with highest penetration of tech-savvy households with children.
The Results
Our audience data delivered these solid results:
6.2M Impressions
101.3K Clicks
1.63% CTR
21% Lift in Game Sales