Household data takes game sales to the next level for families







Lift In Game Sales

Campaign Goal

Drive qualified website visits and digital purchases.

The Challenge

Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge.

The Solution

Target neighborhoods with highest penetration of tech-savvy households with children.

The Results

Our audience data delivered these solid results:

6.2M Impressions
101.3K Clicks
1.63% CTR
21% Lift in Game Sales

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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