Household data takes game sales to the next level for families

6.2M

Impressions

1.63%

CTR

21%

Lift In Game Sales

Campaign Goal

Drive qualified website visits and digital purchases.

The Challenge

Video game advertising can be a challenge because of gaming’s overlap with other tech and electronics segments. Reaching families with gaming children compounds the challenge.

The Solution

Target neighborhoods with highest penetration of tech-savvy households with children.

The Results

Our audience data delivered these solid results:

6.2M Impressions
101.3K Clicks
1.63% CTR
21% Lift in Game Sales

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