Campaign Goal

Increase AOV of orders placed via an online-grocery delivery service.

The Challenge

As a result of the pandemic, demand for groceries ordered online and delivered at home increased substantially, creating challenges for this online grocer’s suppliers.

This online grocery decided to focus on increased basket size to grow revenue without increasing the capacity of the supply chain.

The Solution

To drive media efficiency, focus on targeting high-income and tech-savvy households with service’s delivery area.

The Results

The line items using Digiseg Household data significantly outperformed both remarketing and third-party strategies:

1.46M Impressions
31.9K Clicks
2.18% CTR
9% Lift In Sales