Publicis Unlocks Scale Without Sacrificing Performance for ČSOB
Smart targeting meets broad reach in a winning acquisition campaign. The Challenge As one of the largest banks in the Czech Republic, CSOB continuously runs acquisition campaigns to attract new clients. To drive maximum impact, CSOB partnered with Publicis Groupe, leveraging the agency’s deep expertise in media planning and execution. The challenge was to maximize […]
Transforming Music Festival Advertising with Dynamic Measurement
Campaign Overview MAD About Digital (MAD), a digital marketing agency based in Cluj-Napoca, teamed up with the award-winning Electric Castle music festival to increase ticket sales through an ambitious, multi-faceted advertising strategy. Central to this strategy was the use of Digiseg’s innovative audience measurement solution, which allowed them to profile and track changes in Electric […]
Top of the funnel targeting drives festival ticket sales
Gamers 8 is a global Esports, music and game development festival.
Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment to reach the correct performance KPIs. Using third party data that combines both scale and precision can deliver better KPIs faster than relying on optimization algorithms.