Best Performing Agency
Congratulations to the media agency, Densou Trading Desk, for the performance of Bayer’s Byvantic campaign, a flee protecting agent for dogs. The target group is in general difficult to find as data on “dog owners” are scares and normally drive up the CPM. With Digiseg’s strong household audiences, Villads Bak-Mikkelsen, Densou Trading Desk pushed the limits of programmatic performance. Densou Trading Desk ordered Custom Audiences for activation in Adform. The results were significant; CPC pricing was down by 45% and conversion up by 10%, leaving the campaign with very strong KPI performance.
The Digiseg Performance Award Includes:
- Bose Noise Cancelling Headphones 700
- €100 Celebration Voucher to take the Densou team out for drinks
- Award Statuette
- Award Diploma
Could you be interested in participating?
Please reach out to our support with your Digiseg Audience Data case study. Please include at least one lower funnel and at least one upper funnel KPI.