Data-driven prospecting outperforms, delivering superior KPIs—CPA and CVR
Prospecting is a challenge for performance campaigns. It can require considerable investment to reach the correct performance KPIs. Using third party data that combines both scale and precision can deliver better KPIs faster than relying on optimization algorithms.
Bayer: Finding dog lovers and reducing eCPC
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. Campaign Goal Promote Bayvantic, BayerDVM’s flea protection for dogs and beat CPC target. The Challenge Targeting dog parents are notoriously difficult as dog lovers span every demographic, region, lifecycle, and income level. […]