BWT boosts key attention metric using cookie-free household data
Using the versatility of cookie-free data to begin with audience discovery and then to target the same audiences.
Verticals: Home & Garden
Xaxis: Household demographics deliver lower CPL than Zip code targeting
Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the …
Xaxis: Household demographics deliver lower CPL than Zip code targeting Read More »