Driving Engagement for Personal Loans
The Challenge Performics Romania, the agency managing Banca Comercială Română’s (BCR) personal loan campaign, faced the challenge of effectively promoting a highly competitive loan offer within a limited six-month window. To maximize impact, they needed a sophisticated strategy to reach the right bank clients—those actively considering a personal loan—while optimizing engagement across multiple media channels. […]
How to scale retargeting with qualified traffic
Retargeting is one of the most effective ways to use data, but scaling it can be tough. Expanding a retargeting segment with qualified traffic is often both challenging and costly. Digital Angels tackled this for Cofidis, a financial services leader, growing their retargeting pool while maintaining high visitor quality.
How OMD drove both higher CTR and Viewability for HSBC
HSBC Turkey need to raise awareness for its new sustainable equity investment products.