Driving Engagement for Personal Loans

The Challenge Performics Romania, the agency managing Banca Comercială Română’s (BCR) personal loan campaign, faced the challenge of effectively promoting a highly competitive loan offer within a limited six-month window. To maximize impact, they needed a sophisticated strategy to reach the right bank clients—those actively considering a personal loan—while optimizing engagement across multiple media channels. […]

How to scale retargeting with qualified traffic

Retargeting is one of the most effective ways to use data, but scaling it can be tough. Expanding a retargeting segment with qualified traffic is often both challenging and costly. Digital Angels tackled this for Cofidis, a financial services leader, growing their retargeting pool while maintaining high visitor quality.

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