Transforming Music Festival Advertising with Dynamic Measurement
Campaign Overview MAD About Digital (MAD), a digital marketing agency based in Cluj-Napoca, teamed up with the award-winning Electric Castle music festival to increase ticket sales through an ambitious, multi-faceted advertising strategy. Central to this strategy was the use of Digiseg’s innovative audience measurement solution, which allowed them to profile and track changes in Electric […]
Supermarket chain lowers CPA and increases conversion
The custom Digiseg audience segment delivered spectacular results, driving contest entries and more importantly grocery sales.