Increase your RPM with
the post-cookie world.
Publishers’ challenge: Fulfilling campaigns and getting renewals
Cookie deprecation means up to 70% of impressions are invisible. 1st party data lacks scale. Publishers are left unable to deliver full ad budgets against desired audiences, leaving money on the table.
Digiseg solves this with scalable, cookie–less data that unlocks your anonymized traffic maximizing your revenue and delivering results for advertisers.
Advantages of Digiseg Audiences:
Target where buying decisions are made: the household.
Digiseg increases the amount of inventory you can sell by making more of your inventory addressable with 1st party data.
Raise price point:
Command higher CPMs by enriching your existing 1st party data with valuable offline insights and by making anonymous visitors identifiable.