Digiseg in Xandr
Xandr is the only open, end-to-end platform for scaled and sophisticated campaigns across screens that solves the greatest challenges for buyers and sellers alike.
Target where buying decisions are made: the household.
Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc
Scale
Recognize up to 80% of all impressions
Cross-channel
CTV, audio, mobile web, in-app
Adressability
Safari, Firefox & incognito Chrome
Tracking-free
Truly private, no PII/personal data
Got reach?
Digiseg data is real-time in Xandr so you will not see avails in the UI. Get the latest avails figures for our audiences here.
Get started with Digiseg
Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.
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