Addressability and Audience in the Era of Privacy

Published October 20, 2023

We surveyed over 100 publishers in both Europe & North America together with AdExchanger. This white paper provides a useful snapshot of the state of monetization.

Insights cover:

  • Inventory challenges and goals
  • Pricing & revenue benchmarks
  • Data privacy
  • Publisher ratings of audience solutions.

Get the survey here.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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