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Why can’t I see reach figures in Xandr Marketplace?

Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.

Related questions

Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.

Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.

Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid  for open auction monetization.

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