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Why is there no reach behind Digiseg audiences in DV360 Marketplace?

Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.

Related questions

Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.

No, you don’t need to enter a contract to use Digiseg Audience Data. You can find us in most DSP data marketplaces. If Digiseg does not have a direct integration to your DSP you can always order a custom audience served as a Deal-ID.

Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.

IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory.  To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.

 

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

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