Why is there no reach behind Digiseg audiences in DV360 Marketplace?
Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.
FAQ
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Audiences
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
[copy_url_button]Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
[copy_url_button]Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.
[copy_url_button]What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
[copy_url_button]Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.
[copy_url_button]Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
[copy_url_button]Can we target households with children of different age using Digiseg data?
Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.
[copy_url_button]Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.
[copy_url_button]What statistics office do you use in my country? / What sources do you use for household data? / Where is your data from?
This is a list of our primary data sources: National Statistical Offices.
[copy_url_button]Does Digiseg provide occupation and industry vertical data?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
[copy_url_button]I cannot find a suitable segment on your audience list?
Our audience experts can help create a custom audience. Send a campaign brief to support@digiseg.io. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.
[copy_url_button]General
What are the markets you support?
Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.
[copy_url_button]How long does it take to get a custom audience?
We love custom audiences and usually we make them within a day. Send a campaign brief to us on support@digiseg.io. If you have a tight deadline or any additional questions, please let us know and we be happy to help you.
[copy_url_button]Do we need a direct contract with Digiseg to use Digiseg audiences?
No, you don’t need to enter a contract to use Digiseg Audience Data. You can find us in most DSP data marketplaces. If Digiseg does not have a direct integration to your DSP you can always order a custom audience served as a Deal-ID.
[copy_url_button]Integration
Can I integrate Digiseg audiences with my DMP/CDP?
Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid for open auction monetization.
Is Digiseg available in Google or Adobe Analytics?
You can use Digiseg in Adobe and Google Analytics through our Audience API. Contact support for more details: support@digiseg.io
[copy_url_button]Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
[copy_url_button]Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.
[copy_url_button]How do I find segments for a specific geo in Xandr – for example, California or Germany?
Digiseg offers the same 200 segments in all markets. You activate the audience in Xandr and set up standard Geo-targeting in the line item.
[copy_url_button]Measurement
What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
[copy_url_button]How to implement Digiseg click URL pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.
[copy_url_button]Can I use Digiseg to measure attribution?
Digiseg’s measurement tool can help you create an audience profile for a landing page or, for example, a conversion event. This profile is easily turned into a custom audience that you can use in programmatic campaigns to drive the right kind of users to that same landing page. Because it contains no personal data, our data cannot provide direct attribution in the same way that cookie- or ID-based solutions can.
[copy_url_button]How to implement Digiseg tracking pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our pixels in your campaign and provide any additional assistance necessary.
[copy_url_button]Privacy
How does Digiseg collect the IP addresses?
Digiseg does not collect IP addresses. We mathematically generate them. You can read more about our methodology here: How Digiseg Build Audience Data
[copy_url_button]How does Digiseg audience data fall outside of GDPR regulations?
Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data
[copy_url_button]Targeting
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
[copy_url_button]Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
[copy_url_button]What are the markets you support?
Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.
[copy_url_button]Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.
[copy_url_button]Can we target Youtube, Social Media, and Google Ads campaigns with Digiseg data?
No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.
[copy_url_button]Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
[copy_url_button]Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
[copy_url_button]Can we target households with children of different age using Digiseg data?
Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.
[copy_url_button]Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.
[copy_url_button]Can Digiseg be used to segment CTV?
Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.
[copy_url_button]I want to target in-market shoppers for a specific product or vertical, but Digiseg is based on demo data. How can I infer which Digiseg audience would be in market for a given product?
Our audience experts are available to help with any segmenting challenges. We have run thousands of campaigns since our founding and have experience with a broad set of cases. Get in touch support@digiseg.io. We can help craft the perfect audience for your campaign.
[copy_url_button]How does Digiseg ensure the location of IP adresses are accurate?
Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.
[copy_url_button]If mobile traffic is excluded, doesn’t that significantly cut down on scale?
On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.
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