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When using Digiseg data, the reach estimated in my DSP is massive. Is this normal?
Yes. Digiseg audience data has unrivaled reach. Digiseg segments 70% of all digital impressions in your market. Our reach is substantially lager than any other data provider.
Related questions
Why is there no reach behind Digiseg audiences in DV360 Marketplace?
Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
Can we target Youtube, Social Media, and Google Ads campaigns with Digiseg data?
No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.
I cannot find a suitable segment on your audience list?
Our audience experts can help create a custom audience. Send a campaign brief to support@digiseg.io. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.
Can Digiseg be used to segment CTV?
Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.