Topics

When using Digiseg data, the reach estimated in my DSP is massive. Is this normal?

Yes. Digiseg audience data has unrivaled reach. Digiseg segments 70% of all digital impressions in your market. Our reach is substantially lager than any other data provider.

Related questions

Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.

Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.

We love custom audiences and usually we make them within a day. Send a campaign brief to us on support@digiseg.io. If you have a tight deadline or any additional questions, please let us know and we be happy to help you.

Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.

Absolutely! We would love to help you and your client. Please contact support@digiseg.io and we can arrange to join your meeting.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Can't find the answer you are looking for?

Don’t worry we are here to help. Feel free to fill out the form below with your question. 
We usually reply within 24 hours.

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for