IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory.  To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.

Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.

No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.

Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.