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What statistics office do you use in my country? / What sources do you use for household data? / Where is your data from?

This is a list of our primary data sources: National Statistical Offices.

Related questions

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.

Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.

In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.

Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

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