Topics
What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
Related questions
Does Digiseg provide occupation and industry vertical data?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
What statistics office do you use in my country? / What sources do you use for household data? / Where is your data from?
This is a list of our primary data sources: National Statistical Offices.
Can I use Digiseg to measure attribution?
Digiseg’s measurement tool can help you create an audience profile for a landing page or, for example, a conversion event. This profile is easily turned into a custom audience that you can use in programmatic campaigns to drive the right kind of users to that same landing page. Because it contains no personal data, our data cannot provide direct attribution in the same way that cookie- or ID-based solutions can.
How to implement Digiseg click URL pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.