What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
Our audience experts can help create a custom audience. Send a campaign brief to firstname.lastname@example.org. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.