Topics

What is the difference between Segment Reach and In-Target Reach in your Audience Builder?

In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.

Related questions

Our audience experts can help create a custom audience. Send a campaign brief to support@digiseg.io. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.

Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.

Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Can't find the answer you are looking for?

Don’t worry we are here to help. Feel free to fill out the form below with your question. 
We usually reply within 24 hours.

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for