Topics
What are the markets you support?
Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.
Related questions
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
I want to target in-market shoppers for a specific product or vertical, but Digiseg is based on demo data. How can I infer which Digiseg audience would be in market for a given product?
Our audience experts are available to help with any segmenting challenges. We have run thousands of campaigns since our founding and have experience with a broad set of cases. Get in touch support@digiseg.io. We can help craft the perfect audience for your campaign.
If mobile traffic is excluded, doesn’t that significantly cut down on scale?
On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.
Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.
How does Digiseg ensure the location of IP adresses are accurate?
Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.