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Aren’t IP addresses considered personal information?
IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory. To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.
Related questions
What are the markets you support?
Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.
Can I target people speaking particular language in a given country?
We do not segment by language but most DSPs provide language targeting.
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
Can you join a call with my Client to explain how Digiseg works?
Absolutely! We would love to help you and your client. Please contact support@digiseg.io and we can arrange to join your meeting.
Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.