Topics
Aren’t IP addresses considered personal information?
IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory. To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.
Related questions
Does Digiseg provide occupation and industry vertical data?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
What statistics office do you use in my country?
This is a list of our primary data sources: National Statistical Offices.
Why is there no reach behind Digiseg audiences in DV360 Marketplace?
Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.
Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
