Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at email@example.com
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.
I want to target in-market shoppers for a specific product or vertical, but Digiseg is based on demo data. How can I infer which Digiseg audience would be in market for a given product?
Our audience experts are available to help with any segmenting challenges. We have run thousands of campaigns since our founding and have experience with a broad set of cases. Get in touch firstname.lastname@example.org. We can help craft the perfect audience for your campaign.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
How does Digiseg ensure the location of IP adresses are accurate?
Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.
Why can’t I see reach figures in Xandr Marketplace?
Can I access Digiseg data in DV360?
Yes, you can! Just contact email@example.com and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.