Topics
Is Digiseg available in Google or Adobe Analytics?
You can use Digiseg in Adobe and Google Analytics through our Audience API. Contact support for more details: support@digiseg.io
Related questions
Can I integrate Digiseg audiences with my DMP/CDP?
Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid for open auction monetization.
Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.
How do I find segments for a specific geo in Xandr – for example, California or Germany?
Digiseg offers the same 200 segments in all markets. You activate the audience in Xandr and set up standard Geo-targeting in the line item.