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Can Digiseg be used to segment CTV?

Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.

Related questions

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.

On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.

Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.

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