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If mobile traffic is excluded, doesn’t that significantly cut down on scale?
On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.
Related questions
What are the markets you support?
Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.
Can Digiseg be used to segment CTV?
Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.
Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.
Can we target Youtube, Social Media, and Google Ads campaigns with Digiseg data?
No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.
Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.