I want to target in-market shoppers for a specific product or vertical, but Digiseg is based on demo data. How can I infer which Digiseg audience would be in market for a given product?
Our audience experts are available to help with any segmenting challenges. We have run thousands of campaigns since our founding and have experience with a broad set of cases. Get in touch email@example.com. We can help craft the perfect audience for your campaign.
Can Digiseg be used to segment CTV?
Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact firstname.lastname@example.org.
Why can’t I see reach figures in Xandr Marketplace?
Can we target Youtube, Social Media, and Google Ads campaigns with Digiseg data?
No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.