I cannot find a suitable segment on your audience list?
Our audience experts can help create a custom audience. Send a campaign brief to firstname.lastname@example.org. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at email@example.com
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.