Topics
Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.
Related questions
Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
Can I integrate Digiseg audiences with my DMP/CDP?
Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid for open auction monetization.
How do I find segments for a specific geo in Xandr – for example, California or Germany?
Digiseg offers the same 200 segments in all markets. You activate the audience in Xandr and set up standard Geo-targeting in the line item.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.