Can I access Digiseg data in DV360?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid for open auction monetization.
Digiseg offers the same 200 segments in all markets. You activate the audience in Xandr and set up standard Geo-targeting in the line item.
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.